Sara Abera , Business, Fashion Designer & Founder Muya Ethiopia P.L.C

Sara’s Abera's objective is to introduce the rest of the world to the rich heritage of traditional Ethiopian weaving, while incorporating modern textiles and fashion tastes.

Muya Ethiopia PLC crafts authentic, high quality, handmade household products inspired by traditional Ethiopian patterns for wholesale export.

Sara Abera also wanted to bring together and retrain Ethiopian weavers and craftsmen,

Sara Abera , Business, Fashion Designer & Founder Muya Ethiopia P.L.C

Sara’s Abera's objective is to introduce the rest of the world to the rich heritage of traditional Ethiopian weaving, while incorporating modern textiles and fashion tastes.

Muya Ethiopia PLC crafts authentic, high quality, handmade household products inspired by traditional Ethiopian patterns for wholesale export.

Sara Abera also wanted to bring together and retrain Ethiopian weavers and craftsmen, so they could work in improved conditions and eventually find higher-value markets for their handmade products.  In fact, the word "Muya" means "talent" in Ge’ez, Ethiopia’s ecclesiastical tongue which gave birth to Amharic Script.

Muya Ethiopia’s socially-responsible business model has earned it the distinction of being the first Ethiopian company to obtain highly-coveted International Fair Trade Association membership.

Currently, the company operates from its compound at Sidist Kilo, employing 120 people, mostly weavers.  A similar, larger site is now under construction, so that a further 600 weavers and potters can join the business over the next five years.

Muya’s textiles are sold in some of the most up-market shops in the world – from Club 55 in St. Tropez to designer shops in New York, Tokyo, Athens, Vienna and Zurich.

In 2008 Muya Ethiopia P.L.C won first prize in  Millennium award for woman Exporters in the Handloom sub-sector.

www.muyaethiopia.com